ERP Project of Retail Channel Marketing Project for Durham College Book Store (01/2024 to 04/2024)
Project Overview of Retail channel marketing
During my time at Durham College, I led a Retail Channel Marketing project aimed at boosting both offline customer acquisition and online presence for the Durham College Bookstore. Our mission was to attract more customers to the store and optimize the online shopping experience, making it more user-friendly and engaging.
Strategies Implemented in the retail channel marketing project
- Optimizing Online Store: We revamped the online store to ensure a seamless, user-friendly experience. This included simplifying navigation, improving product categorization, and enhancing the overall aesthetic appeal. Our goal was to make shopping more intuitive and enjoyable for customers.
- Incorporating Live Chat Services: Based on research, we integrated live chat services into the online store. This feature provided immediate assistance, answered queries in real-time, and boosted engagement and satisfaction. As a result, customer loyalty increased significantly.
- Compelling Social Media Content: To modernize our marketing strategies, we focused on creating engaging social media content. This initiative increased product awareness, drove traffic to the online store, and established a stronger online community around the bookstore.
- Customer Service Excellence: Emphasizing customer service excellence was a core component of our strategy. We implemented training programs for staff to ensure exceptional service. This approach encouraged repeat business and fostered positive word-of-mouth referrals.
- In-Store Ambiance Enhancements: We improved the in-store ambiance to create a more inviting and enjoyable shopping environment. Enhancements included better lighting, organized displays, and comfortable seating areas. Consequently, the overall customer experience was enhanced.
Conclusion
Our efforts culminated in securing the 4th position out of 15 groups, advancing to the second round of presentations. Although we narrowly missed advancing to the final round by just 3 marks, the project was a success. The innovative strategies implemented and positive feedback received highlighted my ability to lead and execute comprehensive marketing strategies. This experience underscored the importance of customer-centric approaches in retail marketing.